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  • The Communication Strategy Handbook : Toolkit for Creating a Winning Strategy
    The Communication Strategy Handbook : Toolkit for Creating a Winning Strategy

    Strategic development is one of the most daunting challenges that faces any professional, no matter the field.After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command.Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team.Linking communication and business strategy is the number one challenge for today’s communication practitioners.The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices.It compels individuals to think about how communication can contribute to achieving the organization's or client’s goals.As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.The Communication Strategy Framework has proven to be an instant eye-opener.A best-seller amongst professionals in the Netherlands, it is available for the first time in English.This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

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  • ICAEW Business Strategy and Technology : Passcards
    ICAEW Business Strategy and Technology : Passcards

    BPP Learning Media's unique Passcards make the best use of your revision time.They summarise key topics to jog your memory and are packed with exam and assessment targeted guidance.Their innovative card format helps you revise at a glance.They are part of a market leading suite of materials BPP Learning Media has produced to help support students.

    Price: 10.83 £ | Shipping*: 3.99 £
  • Digital Transformation : Strategy, Execution and Technology
    Digital Transformation : Strategy, Execution and Technology

    Digital transformation is a multidimensional concept and involves many moving parts.Successful digital transformation requires a fresh approach to harnessing people, processes, technology, and data to develop new business models and digital ecosystems.One main barrier could be an overemphasis on applying technology to expand the business rather than transforming the people’s mindsets to do things differently.Thus, it is important to develop a holistic view of these parts and assemble them to foster the right conditions for digital transformation to happen.Business leaders and executives must be equipped with a wide range of digital competencies to thrive in a rapidly changing digital environment. Digital Transformation: Strategy, Execution, and Technology provides an overall view on the strategy, execution, and technology for organizations aiming to transform digitally.It offers insights on how to become more successful in the digital age by explaining the importance and relevance of the various building blocks which form the foundation of a digital organization.It shows the reader how to develop these building blocks in the organization as part of the digital transformation journey from both a business and technical perspective. Highlights of the book include: Digital transformation strategy Digital governance and risk management Digital organization and change management Experimental learning and design thinking Digital product management Agile and DevSecOps Digital enterprise architecture Business applications of digital technology This practical guide is written keeping business and information technology professionals and digital transformation practitioners in mind.It is also suitable for students pursuing postgraduate degrees and participants attending executive education programs in business and information technology.

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  • Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
    Internal Communication Strategy : Design, Develop and Transform your Organizational Communication

    Getting internal communication right starts with having a clear strategy.Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

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  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • What are skimming strategy and market penetration strategy?

    Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.

  • What are strategy games?

    Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.

  • Looking for strategy game.

    If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.

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  • Entertainment-Education : A Communication Strategy for Social Change
    Entertainment-Education : A Communication Strategy for Social Change

    Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education.This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior.It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives.Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues.This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

    Price: 54.99 £ | Shipping*: 0.00 £
  • Service Management: Operations Strategy Information Technology ISE
    Service Management: Operations Strategy Information Technology ISE

    Bordoloi's Service Management 10e contains extensive coverage of the impacts of COVID-19 including the service innovation and progress experienced by a global pandemic.Written in an engaging literary style, based on research and consulting experience of authors, it focuses on service for competitive advantage and integrates technology, operations, and human behavior and the need for continuous quality improvement to be effective in a global environment.This edition continues to acknowledge and emphasize the essential uniqueness of service management. The book is written in an engaging literary style, makes extensive use of examples, and is based on the research and consulting experience of the authors.The theme of managing services for competitive advantage is emphasized in each chapter and provides a focus for each management topic.The integration of technology, operations, and human behavior is recognized as central to effective service management.Emphasis is placed on the need for continuous improvement in quality and productivity in order to compete effectively in a global environment. Each chapter begins with a vignette of a well-known company to motivate the reader and illustrate the strategic nature of the topic to be covered.Each chapter has a preview, a closing summary, key terms and definitions, a service benchmark, topics for discussion, an interactive exercise, solved problems and exercises when appropriate, and one or more cases.

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  • Services Marketing: People, Technology, Strategy (Ninth Edition)
    Services Marketing: People, Technology, Strategy (Ninth Edition)

    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

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  • Integrated Marketing Communication : Creative Strategy from Idea to Implementation
    Integrated Marketing Communication : Creative Strategy from Idea to Implementation

    This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats.The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

    Price: 50.00 £ | Shipping*: 0.00 £
  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

  • Has he changed his strategy?

    Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • What are fantasy strategy games?

    Fantasy strategy games are a genre of video games that combine elements of fantasy and strategy. Players typically take on the role of a leader or commander in a fictional world, where they must make strategic decisions to build and manage their own empire, army, or civilization. These games often involve resource management, tactical combat, and diplomatic relations with other factions or players. Fantasy elements such as magic, mythical creatures, and epic quests are also commonly featured in these games, adding an extra layer of depth and immersion to the gameplay.

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